US and THEM (Steam Game) Steam logo

US and THEM Header Image
US and THEM Header Image

“Us And Them - Cold War” is a turn-based strategy game about cold war that you can play either as CIA or KGB. Although it is a game of territorial expansion, the rivals do not attack their opponent using military force. Instead they are using an army of Spies, Assassins and Experts of various kinds (like economy, technology etc.

Developer  Publisher:  Genre:  Translations:  Features:  Tags:  
Release DateMar 18, 2014
Price$ 2.99  Bottom 25%
Steam Rating (Steam Purchases / All)34.7% (mostly negative) Bottom 4% / 35.8%  Bottom 5%
Steam DB Rating (Steam Purchases / All)38.9% Bottom 10% / 39.4%  Bottom 10%
Reviews (Steam Purchases / All)72  / 95
Curators4 reviews  Bottom 20%
Median Play Time1.1 hour  Bottom 30%
Play Time per Dollar22 minutes
Followers198 
Owners± 34.6K  Top 30%
Copies Sold± 6K 
Gross Revenue ($)± 13K 

Rating and Reviews (Monthly)
  

Chart showing the monthly evolution of US and THEM steam rating, positive and negative reviews.

This chart shows US and THEM's Steam rating and reviews from March 2014 to October 2023. Steam's rating is in a range going from 26.4% (June 2014) to 36.5% (December 2022).

With 95 reviews, US and THEM might be a minor indie success if it was made quickly. The chart looks like a long tail distribution, which sometimes means that the marketing was concentrated on the game launch and then stopped, and that no major update or discounts followed.

Review Languages
 

Donut graph showing review languages for US and THEM and the proportion of players they represent.

This donut chart displays the languages of US and THEM's reviewers. The most popular language is English (73%), followed by Russian (11%). There is a nice diversity in the reviews, with 10 languages represented. The game is translated in 4 languages. Considering that, unless the game is text-heavy, adding translations is not a lot of work compared to making a game, it is often a good idea to translate the game in many languages.

Time Played

Chart displaying US and THEM percentiles of time played for positive, negative, and early access reviews.

This chart displays the number of hours played in US and THEM, showing a comparison between positive and negative reviews. The time played is decent, reaching 7 hours in the 80th percentile.

The median play time for the negative reviews is 8.1 times less than the median for positive reviews. A low negative review time (median : 47 minutes) can mean that the game crashes on some systems or that the type of gameplay was not completely clear to the players (Is the game unmistakably explained on the Steam Store ?). It is also possible that players were otherwise displeased by US and THEM and decided to review it and get a refund under 2 hours.

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